ClubTV: Powering Live Audience Voting for The Voice and Big Brother Argentina
Kuvaka partnered with ClubTV to design and build the web platform that powers live audience participation for some of Argentina's biggest television shows — engineered to stay fast and accurate when hundreds of thousands of fans vote in the same few minutes.
100K+
Peak concurrent voters
< 1s
Vote processing time
6
Live engagement formats
Setting the scene
When a hit show like The Voice or Big Brother Argentina goes to a live vote, a nation reaches for its phones at the same moment. The window is short, the stakes feel real, and everyone acts at once. For the audience it's a few taps. Behind the scenes, it's one of the hardest problems in consumer software: absorbing an enormous spike of traffic in seconds — and counting every action correctly.
ClubTV set out to make that moment exciting and rewarding. It's a web platform where fans don't just watch — they vote, play trivia, answer polls, enter raffles, spin to win, and earn rewards tied to the shows they love. The experience is fun and simple. The system underneath has to be anything but fragile.
Kuvaka was ClubTV's end-to-end development partner. We built a platform engineered for the most demanding moment in live entertainment: the second the whole audience votes together.
What we were up against
The voting spike
When live voting opens during a show, traffic goes from calm to massive in seconds, with hundreds of thousands of users acting per second. The platform had to absorb that surge without slowing down or dropping a single valid vote.
Every vote has to count — correctly
Speed means nothing if the tally is wrong. The system had to record votes accurately and fairly under extreme load, so results are trustworthy and the audience believes in them.
Many ways to play, all at peak
Live voting, polls, trivia, raffles, spin, and VIP perks all run during the same high-pressure windows. They had to work together and stay responsive exactly when demand is highest.
A rewards economy you can trust
When in-app points carry real value, fairness is everything. The points system had to stay accurate and tamper-resistant.
Real money and modern rewards
The platform needed smooth, region-appropriate payments and modern Web3-enabled rewards — kept simple for everyday fans.
Building the strategy
Design for the spike first
We treated the live voting peak as the central design constraint, not an afterthought. Every major decision was made to keep the platform fast and correct at maximum load.
Protect accuracy under pressure
We built the voting and points systems to stay accurate and fair even when demand is at its highest, because trust in the results is the product.
Keep the fun simple, the engine strong
Payments, Web3 rewards, and content generation run quietly in the background, so fans only ever see a fast, playful experience.
How we got it done
Discovery and scoping
We worked with the ClubTV team to define the engagement formats, the rewards economy, and a delivery roadmap centred on live-show moments.
Core platform and rewards engine
We built the web backend, the user and authentication layer (including guest and one-time-passcode sign-in), and the points economy behind every game.
Live voting and engagement modules
We delivered live voting, polls, trivia, raffles, spin, and VIP, all designed to run together during high-traffic broadcast windows.
Scale and resilience
We engineered the platform to absorb sudden spikes using fast in-memory handling and background processing, then tuned it to stay responsive when the audience floods in.
Payments, Web3, content, and support
We integrated region-appropriate payments and Web3 rewards, connected AI-assisted content to keep each episode fresh, added push notifications, and continue to support the platform.
The tech behind the scale
Backend & API — Python + Django REST Framework
A robust web backend powers live voting, every game, and the rewards economy through clean, well-defined APIs.
In-memory & background — Redis + Celery
Redis handles high-speed reads and writes during spikes and acts as the task broker, while background workers absorb heavy work off the live path.
Reliable storage — PostgreSQL (UTC)
Consistent, accurate storage for users, votes, games, and rewards, with time handled in UTC for correctness across the platform.
Tamper-resistant points ledger
A carefully designed in-app points system keeps reward balances accurate and trustworthy under extreme concurrent load.
Web3 rewards — wallets, token, collectibles
Modern crypto-based rewards, including collectibles, presented in a way everyday fans can enjoy without needing crypto expertise.
AI content generation
AI helps produce fresh trivia and content for every episode, at a scale manual writing can't match.
What we achieved together
Built for the biggest moment in live TV
ClubTV powers live audience participation for major shows like The Voice and Big Brother Argentina, staying fast and accurate during the intense voting windows that define those broadcasts.
Among the highest concurrent loads we've delivered
The platform is engineered to handle some of the highest per-second user activity of any product Kuvaka has built — exactly when it matters most.
Engagement that pays off
Voting, games, points, and rewards turn viewers into active participants, deepening their connection to the shows they love.
A scalable foundation
The architecture is built to handle peaks and to grow with new shows, formats, and rewards over time.
“During a live vote, everything happens in a few minutes and the whole country is watching. Kuvaka built a platform that holds up in exactly that moment. That reliability under pressure is the single most important thing for us — and it's what they delivered.”
Founder, ClubTV
Ready to be next?
Tell us what you are building and we will scope a sprint that ships to production in 7 days — or you pay nothing.
